How a green exhibition stand contributes to success

There are many ways to stand out on a busy trade show floor. Exhibitors often outdo each other with ingenious room concepts, technical innovations or special giveaways. But it doesn’t always have to be the most expensive technologies or custom-made stand furniture – although these can definitely contribute to success.

By using green plants as decorative elements, exhibitors have a relatively uncomplicated and inexpensive way of making their exhibition stand look appealing and at the same time setting an example for the environment.

In contrast to metal constructions, plastic elements or other materials used in trade fair construction, plants have a clear advantage: they are a natural and sustainable way of designing a trade fair stand. In this way, they also indirectly contribute to environmental protection and offer exhibitors the opportunity to sharpen their sharpen focus on sustainability.

The effect of green plants on the psyche

Anyone who brings a piece of nature into their home or workplace in the form of houseplants does so with good reason: the positive effects of plants have already been proven in numerous scientific studies. They not only have a relaxing and stimulating effect at the same time, but also reduce stress and anxiety and increase well-being.

In addition to these desirable effects on the psyche, plants have also been shown to improve the indoor environment by filtering CO2 and substances such as formaldehyde, benzene and trichloroethane, which can harm people in high doses, from the air and converting them into oxygen. This is particularly important because the air indoors – due to electrical appliances, wall paint or furniture varnish – is often contaminated with more pollutants than the air outside. In addition, the colour green has a calming and balancing effect in general – but especially in its most natural form as plants – and promotes creativity.

So spending time in nature, the sight of woods and meadows, makes us more efficient, optimistic and happy. A large british study, for example, was able to prove that people who live in nature or close to green spaces rate themselves significantly happier than residents of areas far from nature.

Fortunately, it doesn’t have to be a house on the edge of a forest: Greening also works in the urban four walls, the office or at the trade fair stand – and the positive effects of nature can also be used very well there.

4 current trends for greening at the trade fair stand

1. vertical greening

Green plants, as room dividers or living decoration of the walls, have already found their way into many modern office spaces. To promote motivation, creativity and well-being of employees, but are equally well suited for the exhibition stand. Besides hanging plants, the so-called Green Wall is considered by connoisseurs as the measure of all things. These vertical gardens are a centerpiece of biophilic design (biophilia = love of living things) and can be moved and rearranged as mobile elements at will.

2. spot greening

Those who prefer a more mobile and discreet look can simply rely on selective natural accents in the form of potted plants for the greenery at the trade fair stand; Placed individually or grouped together, the green eye-catchers visually enhance any building structure. Particular attention is paid to the arrangement of different sizes and varieties, the choice of contrasting or harmonious shades and the choice of vessels.

3. ceiling greening

Especially in exhibition halls there is usually a lot of space upwards, but the view upwards is not always attractive; Here, hanging plants that dangle from mounted beams or entwine themselves along taut ropes/chains provide a bit of a jungle feel.

4. greened floor structures

Geometric elements on which plants are placed accentuated – this trend in phyto design is especially suitable for smaller rooms, where the green decoration should become a statement. A special highlight: By cleverly selecting and arranging the plants, not only can certain patterns be created, but even lettering or your own logo can be depicted in a natural way.

Suitable plant species for greening at the exhibition stand

Aesthetics is a very individual thing. And just as diverse as the subjective perception of beauty is the selection of plant varieties that lend themselves to greening at the trade fair stand.

But if you focus on functionality instead of beauty, the picture becomes clearer. The following green helpers, for example, are considered particularly industrious when it comes to improving the indoor climate:

• Ferns: They are among the oldest land plants at all and are correspondingly robust and undemanding in location and care. Moreover, they are particularly industrious when it comes to improving the indoor climate.

• Mosses: It doesn’t get much more uncomplicated than moss. Here, neither elaborate irrigation nor additional lighting are necessary, but moss has excellent qualities for room acoustics, exists in a variety of rich green tones and brings the unmistakable feeling of forest to any location.

• Green lily: an evergreen jack-of-all-trades that also doesn’t need much water. The green lily filters many harmful substances from the room air and spreads a relaxed atmosphere through its dense growth.

• Ivy: The common ivy is rather inconspicuous, but with its dark green tendrils takes a top place among indoor plants with air-purifying effect. Its special superpower: In addition to the pollutants already mentioned, ivy also cleans the indoor air of unhealthy mould spores.

What should not be overlooked at all in greening is the question of local (light) conditions and care. Because an imposing arched hemp can be as beautiful as it is – if the leaves wilt because no one has time to water them, or change colour because no rays of sunlight get through in the exhibition hall, then the greenery is failing in its purpose – namely to enliven the exhibition stand and create a feel-good atmosphere.

Fortunately, you don’t necessarily have to invest a lot of your own know-how and time to integrate plants into a trade fair stand concept. And even when space is limited, a green solution can be found:

Conclusion: greening at the trade fair stand is not only ecologically sensible

Plants can transform a conventional exhibition stand into something lively and, in addition to positive psychological effects, also contribute to a better indoor climate. They are also a great way to use sustainable, natural materials in trade fair construction and can be used again and again as living decoration.

Would you like to learn more about the natural greening of your trade fair stand? Contact us – we will be happy to advise you on design possibilities and other options for more sustainability at your next trade fair stand.

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What is the circular economy all about?

Circular economy is an approach to resource utilization. It aims to reduce the amount of waste generated, on the one hand, and, on the other, to reuse seemingly “spent” products as a resource in a circular economy. Materials and resources thus do not end up in a landfill or incineration plant, but are fed back into the production process at the end of their life cycle.

Succinctly summarized, the idea of the circular economy pursues three goals:

1. The reduction of the existing waste load
2. The improvement of environmental protection
3. Increasing resource efficiency (maintaining the value of the resource)

Implementing these principles on a global scale means a significant reduction in worldwide demand for raw materials – and thus a major step toward climate neutrality.

The difference from linear economy

The contrast to the circular economy is the traditional, “linear economy”: Here, products are first manufactured, then used and finally disposed of, often simply incinerated. The life cycle thus has a clear beginning and end and must, with each use, start again from zero. The circular economy emancipates itself from this concept and instead strives for a closed – and continuously ongoing – cycle. In this, the raw materials are recycled to generate new products. The main methods to achieve this goal are conservation of the resource (e.g. repair), reuse of products, upcycling or downcycling, and recycling.

Application of the circular economy in trade fair construction

The concept of using resources, materials and products more effectively is supported by three fundamental pillars or principles. In the following section, we briefly present these and give practical examples of how the circular economy can already be realized in exhibition stand construction today.

Reduce

The first principle of the circular economy is reduction. This concerns both the amount of waste produced and the resources used in the production process. For implementation, the complete product and material development of a company must be adapted so that the goods can have the necessary quality and service life.

Example in exhibition stand construction: Precise planning and creative stand design can ensure that exhibition stands take up only the space needed to fulfill their basic functions. The use of high-quality and more sustainable materials also helps to noticeably reduce the amount of resources required for stand construction – and reduce the burden on the environment.

Reuse

The second principle involves the maximum possible reuse of products and resources. Dies kann sowohl mittels Reparatur als auch durch Upcycling oder Refurbishing gewährleistet werden. By using these methods, existing products are returned to the use cycle and a longer service life is ensured.

Example in trade fair construction: Furniture and furnishings contribute extensively to the ambience of a trade fair stand – and can underline the sustainable orientation of an exhibitor. From using restored furniture pieces to using upcycled fishing nets as elegant carpeting, the options here for improving your environmental footprint are as numerous as they are appealing.

Recycle

Recycling materials is the third principle of the circular economy. In order to create new products, used objects are broken down into their individual components, or raw materials, after use and reprocessed. This approach reduces both the consumption of materials and the need for new raw materials.

Example in exhibition stand construction: The use of recyclable materials for an exhibition stand makes it possible that the resources used can later be used again in other stands. SYMA followed this principle at an early stage and relied on aluminum, which has a recycling rate of 90%, for its system profiles.

Conclusion – reduction through innovation

As has been shown, the circular economy encompasses all aspects of the production of goods and the use of resources. Its principles and goals are not short-term “trends”, but steps that are necessary in the long term and affect all sectors of the economy – including trade fair construction. To be able to implement these demands, far-reaching adjustments are required: From production & assembly to logistics & catering and waste management – all aspects must follow a holistic concept.

We are convinced that these changes are necessary and that reduction does not mean abandonment, but first and foremost innovation and a focus on the essentials. Through new ideas and optimism, we can achieve this goal as a society – and realize a system that is equally good for the environment, people and businesses.

Would you like to learn about the many options you have as an exhibitor to make your trade show presence more sustainable? Contact us – the SYMA expert team is looking forward to your inquiry.

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The most important trade fair for the retail

After three years, EuroShop returned to the Düsseldorf exhibition halls larger than ever. And the trade audience had clearly been eagerly awaiting this new edition: More than 81,000 interested visitors, 68 percent of them from abroad, made the journey to the Rhine. This year, there was particularly lively interest from the retail sector, whose representatives accounted for over 50 percent of the visitors.

1,830 exhibitors were pleased about the lively interest and the intensive personal exchange. This year, in addition to the topics of smart shopping, connected retail, seamless shopping and customer centricity, the focus was particularly on sustainability and the question of how the many facets of retail can be designed in a more climate-friendly way. The exhibiting companies had numerous creative approaches at the ready and were able to show all visitors how well commitment to climate protection can be linked to memorable storytelling.

SYMA as innovation driver at EuroShop

It was precisely this sustainability claim and the fact that exhibition stand space is not everything that SYMA was able to impressively demonstrate in Hall 1. The concept of this year’s showroom was much more compact, but managed to make a big impression thanks to smart equipment and technical innovation. Not least, of course, because of the news presented.

Around 18,000 visitors reached the SYMA booth and many did not miss the chance to attend the presentation of SYMA’s brand new 3D-immersive-live technology which was demonstrated for the first time at EuroShop 2023. Those who could not be on site saw via Instagram live feed and marveled at the limitless possibilities that the new projection technology opens up for product presentations.

The culinary-social experience was also not neglected. From catering at the booth which scored points with regionality and fine delicacies, to the well-attended evening event where people could celebrate, eat and network as they pleased.

Incidentally, in addition to its own stand, SYMA was also responsible for a whole six other exhibition sites at EuroShop 2023. We are particularly pleased that our partners – among others from SALTO Systems GmbH , AMERSEC and the Pyramid Computer GmbH – were satisfied and were able to shine with the stand design with their own clientele.

“Still standing” – the trade fair industry is not letting itself be defeated

EuroShop 2023 showed one thing very clearly: the energy crisis, political turbulence, even several years of pandemic and the accompanying restrictions cannot throw the trade public and exhibitors off track.

SYMA’s CEO Marco Steg is very confident about the success of the event:

“Everyone’s talking about recession – but we’re just not going along with it! At EuroShop 2023, we were able to welcome a large number of visitors and hold promising discussions. Despite the tense geopolitical situation and well-known challenges such as price increases, energy shortages and staff shortages, SYMA’s sales have returned to pre-Covid levels. Therefore, for us, literally and figuratively, the tenor is: “I’m still standing – we can’t be defeated”. My conclusion of EuroShop: A strong sign of life for the trade fair industry!”

Conclusion: A signpost for the future

As proof of the resilience and vitality of the industry, EuroShop 2023 will therefore be talked about for a long time to come. Even when the trends and innovations presented have reached the end customers and new ideas are already being worked on. In three years’ time it will be that time again, and one thing we already know: the world’s largest retail trade show will definitely be worth a visit in 2026 as well.

If you would like advice today on the trade show and exhibition trends of tomorrow, get in touch with our experienced team of experts.

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New opportunities of epochal proportions

The distribution paths of numerous companies have been subject to major changes in recent years. It is therefore not surprising that trade fairs and other events are increasingly relying on digitization and hybrid presentation. At many trade fairs, interested parties, exhibiting companies and other players can “tune in” via the Internet to experience the event live. But not directly on site, but conveniently via smartphone, tablet or laptop.

Key keynote speakers present on digital screens from all corners of the globe. Digital trade show maps and beacons direct trade show visitors to the booth of their choice and provide them with important trade show info in real time on their cell phones. All this saves important resources such as costs or time and significantly increases efficiency. While these options are already a reality, technologies like VR and AR offer untapped potential for the product presentation of the future.

VR, AR & Co: The product presentation techniques of the future

Virtual showrooms or augmented reality – vocabulary that sounds like science fiction, but has not been fiction for some time. Here we briefly present what these new “realities” in product presentation are all about:

3D presentation:

3D as a concept is no longer an unknown factor, cinemas have already made it commonplace for us. In the world of product presentation, three-dimensional visualizations are familiar, for example, from kitchen manufacturers who use them to transport their customers into the individualized world of their future furniture. In this way, products that are too large to display or too individual for final production can be easily displayed digitally and viewed from all angles. Not science fiction, but still vivid and effective.

Virtual Reality (VR):

Virtual reality refers to the complete simulation of an existing environment. The person experiencing the experience is completely immersed in the virtual event, usually through the use of “VR glasses”, or headphones and headset, which completely cover the eyes. The real environment is thus completely blanked out. This allows the person experiencing products and services to get up close and personal and true to reality – or deliberately fictional. Special setups, such as those used with the SYMA BLACKBOX, enable a comparable experience even without the use of glasses, allowing customer conversations face-to-face.

Augmented Reality (AR):

Unlike VR, a user in AR is not completely encompassed by a virtual world. She or he still perceives the real environment, while certain virtual elements “extend” this environment. For example, for apps that revise live selfies with makeup or set a suitable package size completely without wasting resources. In this way, products that offer many different customization options can be easily and clearly presented to your customers.

Due to our desire for fresh approaches and a sustainable focus, our Expert:innen have combined different technologies and developed a new, special way of product presentation for trade fair appearances. We would like to showcase these for the first time at EuroShop 2023 in Düsseldorf – and you can follow along via Instagram be there live! If you are unable to attend the, soon to be announced, unveiling, you can read all about it in detail in a blog article about the innovative concept later. Until then we will keep you up to date on our exclusive EuroShop page.

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Variant 1: Rent a stand

Those who are not sure whether they want to rent or buy the trade fair stand should think carefully in advance about the objectives of the trade fair stand, how often it is to be used and how much the external appearance of the brand, the products themselves or the messages to be conveyed require a change.

Advantages of renting:

• variable: Companies that need a different booth concept for each trade show participation and whose CI and design change frequently should consider the option of renting the booth. Custom-made products or consistent CI elements that are always reused can, of course, also be purchased separately and integrated into the respective concept.
  
• flexible: If you are a company that does not yet know for sure whether you will have another trade show appearance in the same look, the rental option keeps you flexible and independent for the time being. After the event, the rented material is returned to the stand builder’s inventory.
  
• Service costs: No storage costs, no maintenance costs, no own transport costs. All services are included in the rental option.

• practical: If the rental is accompanied by organization and assembly and dismantling of the stand by the stand construction expert, it is all the easier for the exhibitor to focus on his core competence and the presentation.

• sustainable elements : Exhibition stands thrive on elaborate and individual design, which is why a lot of material is often consumed, especially in this industry. SYMA’s rental elements are increasingly being manufactured in such a way that they can be reused in other exhibition stands. This is done by a standardized grid of components, such as profiles, filling elements and other common parts. Thus, graphic elements such as logos or printed textiles can be recurrently included in the booth design, as long as the technical condition of these allows it.

Variant 2: Buy exhibition stand

In some cases it is better for a company to buy the exhibition stand or certain fixed modules from it. This decision is related to the respective goals of the planned trade fair appearances and the exhibiting company’s offer. Each exhibitor must decide for himself in which area the priorities lie. Should the trade fair stand be as inexpensive as possible, calculated for frequent use? How often is the design changed? What are the characteristics and shapes of the stand spaces at the different trade fair venues? Does the company have the capabilities and personnel to set up the booth on its own initiative? Are there storage facilities in the company? etc.

Advantages of purchase:

• constant appearance: The trade fair stand design and thus the brand image remain with a purchased trade fair stand for a longer period of time. Especially with traditional and less dynamic brands and target groups, this is an advantage and can be seen as a recognition feature.

• Cost allocation: Buying a trade show booth can save you money in the long run. With a purchased exhibition stand, you invest in the future for several years and save on recurring costs. If many internal specialists actively help with set-up and dismantling, this can also save costs.
  
• stable value: A purchased stand also has the advantage that it can be used several times a year and for many years to come.
  
• Sustainability: Buying an exhibition stand makes it more worthwhile to opt for higher-quality, reusable materials from the outset – such as those used by our specialist Green Stands offer. The repeated and recurring use of the exhibition material and components helps to protect the environment by conserving resources.

Conclusion: Buy or rent an exhibition stand?

Here are some tips and questions to consider in the process of deciding whether to buy or rent your next trade show booth:

1. Weigh the advantages of both options. Do a cost-benefit analysis.
2. Answer the questions: How often do you use your booth? How do you want to present yourself and your products? Do you want to show something new at every trade show and thereby also alternate your appearance and messages?
3. Calculate the costs for both options and weigh them against each other.
4. Do not just choose the short-term cheaper option, but also pay attention to two factors: environmental friendliness and practicality.
5. Let our experienced team of experts advise you on your options and possibilities advice .

How SYMA helps with the rental or purchase decision

Our trade fair construction experts offer individual consultations in order to work out the best and most suitable solution for you. Completely according to your wishes and stand preferences. Can’t decide between renting and buying? No problem: We are also happy to offer you hybrid solutions!

Still unsure whether renting or buying is the right option? Do you want a customized trade show solution that will enchant your booth visitors? Write to our team via the contact form . At SYMA, we want to make your job as easy as possible – and help you turn trade show guests into loyal customers.

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Our SYMA booth – always a hotspot

You will find our SYMA booth in Hall 1 at booth A58 . On this interactive map you can look up all exhibiting companies and their locations on in the exhibition halls exactly and thus create your personal route through the spacious exhibition halls.

Arrive to refuel

EuroShop will be held at a tried-and-tested exhibition center: the brilliant Messe Düsseldorf. The public journey is uncomplicated and our personal recommendation for the sake of the environment:

• By train: Take the U78 streetcar in the direction of “Merkur Spiel-Arena/Messe Nord” or the U79 in the direction of “Messe Ost”, getting off at the “Messe Ost/Stockumer Kirchstraße” station.

• Bus: Bus 722, get off at the “Messe Ost” or “Messe Süd/CCD” station, is also an easy way to get to the trade fair.

• Train: Destination station for arriving by train is Düsseldorf main station. From there, there are several options for continuing on to the fairgrounds. The event ticket The DB event ticket allows you to travel by train at a fixed price of 51.90 euros (including onward travel to the exhibition grounds by public transport).

Notice: Tickets for the fair cannot be used as travel tickets. You will need to purchase these separately starting this year.

• Car: Getting there by car is super easy. From the A44 you can drive directly to the fairground (Exit 29 Messe/Arena) . Parking spaces: P1/P2. Free bus shuttles will take visitors directly from the parking lots to the exhibition hall.
  Coordinates as well as address of the fair venue: 51.269011, 6.727094 | D-40474 Düsseldorf, Am Staad (Stockumer Höfe). E-charging stations are of course available (19 charging points at 6 locations).
  
  
• Taxi: The journey can also be made comfortably by cab. Whether from the airport or any other point in the Düsseldorf area. Click here for the reference prices for the surrounding towns of Düsseldorf
  
  
• Airplane: From Düsseldorf Airport (DUS) there’s the comfortable airport shuttle bus 896 directly to the trade fair.

Practical info for EuroShop 2023

1. Download the EuroShop App: The trade fair organizer has created its own app, the EuroShop App . In addition to a massage service, there is an interactive hall plan with search function, zoom and important information about the exhibitors.
   
   
2. Go to the Stage: On 7 platforms for business and communications with over 600 speakers and 500 presentations, you will get up to date with the latest developments in your industry and learn everything that is state-of-the-art in the retailing sector. Click here for the Lecture program of Euroshop 2023 .
   
   
3. Go digital!: The trade show comes up trumps in 2023 with a specialty: There is the opportunity to fully immerse yourself in a hybrid trade show experience. For example, the Stages lectures and panel discussions will be broadcast live. There will also be white papers, product videos and new forms of networking between exhibitors and visitors. There will also be an innovative way to bring people who have stayed at home to the trade fair at our stand – but we don’t want to reveal any more about that yet.
   
   
4. Wear comfortable shoes: Messe Düsseldorf’s exhibition area is so massive that comfortable shoes really pay off. So you can walk around all day in comfort and not get blisters on your feet.
   
   
5. Make a plan: A route plan helps to master the long distances and to be able to visit all desired booths. An interview schedule can also help ensure you get all the information you need. So make notes in advance about the location of the booths and the conversations you want to have.
   

Stop by and see us at one of our absolute favorite trade shows! Whether as a guest or as an exhibiting company. We look forward to meeting you and chatting over a cup of coffee about our versatile systems, trends in exhibition stand construction and other specialist topics in which we are well versed. Here you will find all the information you need for EuroShop 2023. an appointment for a consultation at the SYMA booth.

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The beginnings for SYMA at EuroShop

In 1972 SYMA was represented at EuroShop for the first time and since then we have never missed an event. A special appearance of the first years: In 1984 we presented our innovative way of working through large tinted glass panes. Anodized bronze and gold aluminum profiles were used to showcase our outstanding craftsmanship. Three years later, SYMA surprised at EuroShop with eye-catching design thanks to an unforgettable igloo, constructed with SYMA-MONDO. In 1993, we went high and built a two-story structure with the new SYMA-ORBIT.

The EuroShop at the turn of the millennium

Before the turn of the millennium, we adapted to the technically advanced world and showed at EuroShop 1999 our, by then already large and diversified, SYMA universe. The various profile systems were realized visually and modern. The two-story round structure was largely made of glass and was artistically combined with our system technology. In keeping with the SYMA product universe and futuristic orientation, the visuals were reminiscent of a space station.

SYMA at the EuroShop in the years 2002- 2011

Also in 2002 we started with innovative novelties and gave the SYMA booth a new design with the new SYMA-MOLTO construction element. Height-adjustable, printed sail surfaces in various transparencies were used for this purpose.

Thanks to the fast-moving trade fair market, we were once again able to present many innovations in Düsseldorf three years later. Among them were our new structural beams for large-area design and the patented SYMA latch closure technology. For the first time, the topic of sustainability became relevant and we presented new materials, as well as modern facade techniques for easy handling and effective design.

The following two years we used the EuroShop to present our new product designs to the market. A classic that is still popular today was our James Bond style booth in 2008. SYMA-MOLTO 150 with a cladding of transparent sails was used for this purpose.

In 2011, we showed the size and modernity of the SYMA Group with a two-story pavilion and sprawling glass bodies. Despite an eye-catching exterior, we always attached great importance to the interior of our booth as well. It was always especially important to us to create space to feel comfortable with plenty of seating options.

Expertise in system and trade fair construction on the global market

At EuroShop 2014, the two building towers of our trade fair stand were not only a visual highlight, but also represented our two focal points, namely system and trade fair construction in the international sector. To show the wide range of design possibilities, one tower was clad with sails and the second with wood. Here, among others, the SYMA-XWALL, SYMA-TEXWALL and the SYMA-CUBIC were presented as new products.

2017 – We build inspiration

On the occasion of our new corporate identity (CI), we presented the new claim “We build inspiration” three years later. At individual theme tables, we showed the new developments of our CI and also took a look back at our long history here.

The last EuroShop 2020 was all about modern materials, such as glass and light. Here we presented our new solution for glass parapets and seamless shoring of glass surfaces, as well as our future-oriented SYMA-XWALL lighting with future-oriented light carpet.

Are you curious about which innovations, techniques and products are waiting for you at EuroShop 2023? Then stop by in person from February 26 to March 2! Day tickets or permanent tickets are available on site or online to buy. We look forward to welcoming you at the SYMA booth!

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What is EuroShop?

The trade fair has been held in Düsseldorf since 1966 and attracts an international trade audience from all over the world to Germany every 3 years. Anyone looking for the latest products, technologies and presentation options in the retail sector has come to the right place. In the early years of its history, EuroShop focused mainly on shopfitting, window dressing, refrigerated display cases and cash registers, but now offers a wide range of thematic areas, which until 2014 was divided into four independent subsections:

1. EuroConcept:Everything about store design, shopfitting and furnishings, lighting and building technology, flooring, refrigerated display cases and refrigeration systems.

2. EuroSales:Merchandising, POS and visual marketing are the focus here.

3. EuroCIS:The latest news onIT and security technology.

4. EuroExpo:With a focus on exhibition stand construction, design and events.

Starting in 2017, they adapted this concept to current trends and instead created seven experience dimensions, ranging from PoP Marketing and Retail Technology to Expo & Event Marketing, Lighting, Visual Merchandising, Shop Fitting & Store Design and Food Tech & Energy Management.

The presentation of innovations, technology and new products is at the forefront of all areas and gives the audience a valuable head start when it comes to know-how on the latest retail topics. With around 2,300 exhibitors over five days of the fair, there is guaranteed to be plenty to see and do.

In addition to the extensive range of exhibitors, a supporting program with specialist presentations and conferences provides supplementary information opportunities. In addition, various awards, including those for retail design and science, will also be presented at EuroShop.

SYMA and the EuroShop – a long-standing relationship

For SYMA, EuroShop has a very special significance, because this year’s edition will be our 18th – we have not missed an opportunity since 1972. The trade show is still the most important platform for our company to present ourselves to the trade audience from now more than 100 countries.

Once again this year, those interested will find endless inspiration, groundbreaking innovation and technology for the future at the SYMA booth. The focus here is: smaller, more concentrated, more sustainable – which is why our booth itself is the largest exhibit on the site. But more should not be revealed at this point, just stop by in person.

What else awaits you at EuroShop 2023

In addition to the large number of exhibitors, the supporting program of the trade fair will again offer the opportunity for even more insights, knowledge exchange and the celebration of the best minds of today on seven stages, in nine areas and at six award ceremonies. EuroShop 2023 aims to provide food for thought, present innovations, and connect people around the hot topics of digitization, sustainability, climate neutrality, and many more.

For example, the area “THINK SUSTAINABLY – ACT RESPONSIBLY” offers space for joint reflections and best-practice examples on how event appearances can be made more sustainable. The special “ROOM4SENSES” area is also worth a visit and takes you on a sensory journey: In four rooms, visitors can focus entirely on one sensory perception each and experience how this can affect us in a sales context.

Conclusion: Discover the future of retail in 5 days

Around 100,000 visitors cannot be mistaken. EuroShop is a fixed star in the trade show sky and the 2023 edition is guaranteed to get the retail industry moving again. Between exhibitors from all over the world and the most innovative ideas of our time, SYMA is here in the best company. We look forward to welcoming you on site.

EuroShop 2023 will open its doors in Düsseldorf from February 26 to March 2. Day tickets or permanent tickets can be purchased here online or on site.

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The cycle of life

The European Congress of Radiology 2023 (ECR) impresses with a program of the “crème de la crème” from the field of radiology. The motto of ECR 2023 is “The Cycle of Life” and symbolizes the outstanding importance of radiology for health from the beginning of life in the womb until death.

This importance will be addressed over 5 days of lectures, sessions, workshops, courses and quizzes. As the second largest radiology congress in the world and one of the largest medical gatherings in Europe, the ECR is one of the leading Austrian congress exhibitions in 2023. The conference will be attended by radiology experts, physicists, representatives of companies involved in the radiology industry and journalists. The venue Vienna is the icing on the cake of the congress. Austria’s capital city again won the internationally respected ranking of the most livable cities in 2022 (The Global Liveability Index 2022) Vienna is home to many headquarters of international organizations and is a true professional when it comes to hosting large, international conventions and events.

When? 1-5 March 2023

Where? Austria Center Vienna, Vienna (AT)

Impressions of the ECR 2022

The guest is king

Undisputedly one of the most popular trade fairs in Austria for visitors, but also for exhibiting companies. The name says it all: Everything for the guest Things are quite sociable at the “GAST”. People like to come because they can draw from the wealth of culinary diversity. Beer, wine, roast pork, but of course there is also much to experience for fans of meatless food.

Companies and guests from all over the world make an annual pilgrimage to the Mozart city of Salzburg to make contacts and/or feast at the largest trade fair for the catering, hotel & food industry in the Alpine region. At last count there were 629 exhibitors and 34,204 visitors from all corners of the globe.

At the thought of this fair, the anticipation for 2023 increases immeasurably. And it makes your mouth water. We are happy to be back in 2023.

When? 11-15 November 2023

Where? Messezentrum Salzburg, Salzburg (AT)

Impressions of the Everything for the Guest 2022:

Target group: Earth, planets and space

Another exquisite congress will be held in Vienna at the end of April 2023. The EGU 23 is the General Assembly of the European Geosciences Union. Geoscientists from all over the world exchange ideas here, discuss new scientific findings, and puzzle over difficulties and challenges in the geosciences and their related scientific fields.

Nice to know: If you can’t participate on site, you can simply do so online. The 2023 edition of the General Assembly provides a virtual experience, easily from a smartphone, tablet or PC. It’s going to be a brilliant trade show experience!

When? 23-28 April 2023

Where? Austria Center Vienna, Vienna (AT)

Impressions of the EGU 2022:

Industry elite in mobile communications, multimedia & telecommunications

Mobile World Congress 2023 (MWC) will be held in Barcelona from February 27 to March 2. This congress represents one of the most important hubs for innovations and technologies in the mobile communications, multimedia and telecommunications industries. Every year, tens of thousands of decision-makers from leading international companies interact at the MWC in Barcelona. This is about innovation, of course, but equally about closing groundbreaking deals of the future.

We are looking forward to this lead trade show featuring the industry elite of the connectivity market.

When? 27 February-2 March 2023

Where? Fira Gran Via, Barcelona (ESP)

Impressions of MWC 2022:

Bright world of metals

METEC 2023, the International Trade Fair for Metallurgy, Steel Casting and Steelmaking, shines under the motto “Bright world of metals”. Most recently, the show was a forum for over 78,000 guests from around the world in the relevant industries. The central questions: How can high-performance materials in the metallurgical industry be improved? What environmentally friendly processes can be used?

Exhibitors:inside of plants and equipment of the following product categories are represented:

• Production and preparation of raw and starting materials
• Environmental protection
• Disposal
• Pig iron production
• Steel production
• Non-ferrous metal production
• Casting of steel and non-ferrous metals
• Electrical & I&C
• Measuring & testing technology
• Shaping of steel and non-ferrous metals

The anticipation for METEC 2023 is already enormous. We are pleased to be able to accompany leading experts in the metallurgy industry in their trade fair construction projects.

When? 12-16 June 2023

Where? Düsseldorf Exhibition Centre, Düsseldorf (DE)

Impressions of GMTN 2019:

We exhibition stand professionals at SYMA are looking forward to an exciting exhibition year in 2023. We are happy to be on site at the trade fair events mentioned here with advice and assistance. Do you also want to exhibit at one of the most important trade fairs in 2023? Simply write to us without obligation. We will answer you shortly. Happy New Year 2023!

FURTHER SYMA TRADE FAIR OUTLOOK 2023

Top 5 Swiss trade fairs 2023

Top 5 German trade fairs 2023

The post The SYMA Top 5 Austrian Trade Fairs 2023 appeared first on SYMA.

The hotspot for planning, constructing and designing buildings

BAU is the world’s leading trade fair for architecture, materials and systems. With around 250,000 visitors, BAU will once again be one of the largest trade fairs in Germany in the coming exhibition year 2023.

On a territory of 19 halls plus a huge outdoor exhibition area, it is all about 4 themes with full dedication:

1. “Climate Change Challenge”
2. “Affordable Housing”
3. “Resources and Recycling”
4. “Digital Transformation”

The Munich location makes the trade fair experience even more attractive: The Bavarian capital invites you to take part in exciting leisure activities. Due to the pandemic, the traditional January trade fair date for 2023 has been postponed to April. This gives all exhibitors and guests maximum planning security.

We are very much looking forward to being back supporting at this show in 2023.

When? 17-22 April 2023

Where? Trade Fair Center Messe, Munich (DE)

Impressions of BAU 2021:

Energy. Water. Climate.

Challenging climate protection targets require outstanding and innovative technical solutions in the HKS market. These goals can only be achieved with a great deal of effort on the part of the leading companies in the industry. They all come together at the ISH. The International Sanitation and Heating Trade Fair (ISH for short) is the world’s leading trade fair for water, heat and air.

The trade fair event is the most important industry meeting point in the fields of energy, air-conditioning and sanitary technology as well as intelligent building control. The exhibiting companies set the highest standards for themselves and their products. With sophisticated system solutions, they want to meet the customers’ wishes for comfort & well-being, individuality & aesthetics – by means of environmentally friendly technology, energy-efficient and resource-saving.

Every year, the ISH attracts around 2,500 exhibiting companies and 190,000 guests. International as well as national market leaders are permanently represented at this leading trade fair. 66% of the exhibitors and 48% of the visitors travel to Germany from abroad. A premiere at ISH 2023: the digital expansion of the trade fair.

When? 13-16 March 2023

Where? Messe Frankfurt, Frankfurt (DE)

Impressions of the ISH 2019:

The number 1 in processing & packaging

Over 170,000 visitors from 169 countries. 2866 exhibitors from 55 countries. 178,131 square feet. At Interpack, which has a strong international focus, everything revolves around – as the name suggests – packaging and packaging machines. This applies to the food, beverage, bakery and confectionery, cosmetics, pharmaceutical, industrial goods and non-food sectors.

These hot topics will dominate Interpack 2023 in Düsseldorf:

• Circular economy
• Conservation of resources
• Digital technologies
• Product safety

You should not miss the world’s leading traditional trade fair for packaging innovations and processes. No matter whether as an exhibiting company or as a visitor.

When? 4-10 May 2023

Where? Messe Düsseldorf, Düsseldorf (DE)

Preview of Interpack 2023:

World market leader in woodworking and processing

Would you like to see the most innovative woodworking machines live in action? Then you should not miss another world-leading trade fair. It, too, must not be missing from our preview of the top 5 German trade fairs in 2023: The legendary LIGNA.

Over 90,000 wood enthusiasts from all corners of the globe will travel to the wonderful city of Hannover in Lower Saxony for 15-19 May 2023 to indulge their passion for machinery, equipment and technology from the enchanted forest of woodworking. Each time, the trade fair records an extremely high density of decision-makers (approx. 97% of the participants) from the entire value chain of the woodworking and processing sector. In other words, it’s really all about business!

The 3 focus themes of this German trade fair in 2023:

1. Transformation of woodworking:Digitalization and its consequences for the entire industry
2. Prefabrication processes in timber construction: increasing efficiency in view of the growing importance of wood as a building material
3. Process technologies of the bioeconomy: The central importance of forestry & wood in the “wood value chain”.

When? 15-19 May 2023

Where? Hanover Fair, Hanover (DE)

Impressions of LIGNA 2019:

Large caliber. Genius. GIFA.

In 2023 we will celebrate the 15th anniversary of the most important international trade fair for foundry. GIFA will once again shine in the coming year with forward-looking innovations from the strongest companies in the industry. Experts and decision-makers from the following exhibitor target groups will be able to exchange ideas and experiences on the spacious exhibition grounds in Düsseldorf:

• Foundries (and their machine supply industry)
• Raw materials and supplies for foundries
• Mechanical Engineering
• Iron, steel and non-ferrous metal industry
• Vehicle industry
• Services
• Trade

We are already eagerly awaiting GIFA – one of the most interesting trade fairs in Germany in 2023!

When? 12-16 June 2023

Where? Düsseldorf Exhibition Centre, Düsseldorf (DE)

Impressions of GIFA 2019:

We at SYMA can hardly wait for the upcoming trade fair year 2023. Together with you, we want to visit the best German trade fairs in 2023. What about your trade show anticipation? Are you ready to go or do you still need a trade fair stand concept? Simply write to us with a non-binding enquiry. We will contact you shortly!

FURTHER SYMA TRADE FAIR OUTLOOK 2023

Top 5 Swiss trade fairs 2023

Top 5 Austrian trade fairs 2023

The post The SYMA Top 5 German Trade Fairs 2023 appeared first on SYMA.